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What are Campaigns?
The Campaigns feature allows you to send emails to multiple recipients (up to 200 per email) and individually track which recipients open that email.
Sending campaigns from Gmail helps you get better open and reply rates, as well as personalize your follow-ups.
How to use the Campaign feature
- Start composing a new message in Gmail then click on the Campaign option.
- Add all of the contacts to whom you wish to send your message to the 'Recipients' field of the composer.
- Send your email as usual!
How does email tracking work in a Campaign?
Whenever you send a campaign, a tracked copy of your email will be sent to each individual recipient.
What this means is that, if you send an email to 200 people, there will be 200 individual emails in your ‘Sent’ folder. This allows individual opens of your email to be tracked.
Each time one of those tracked copies is opened, you will get a notification telling you which of the recipients in the campaign has just opened the email.
What do recipients see?
Recipients will not be able to see the details of other recipients included in your campaign. In the email they receive, they will only see the contact details of the sender as well as their own contact details in the ‘To’ field.
Scheduling a Campaign email
Unfortunately, it is not possible to schedule a campaign email at the moment. However, we are working to make this possible soon.
Campaign send limits and restrictions
Please bear in mind that you're sending emails from your personal email account and not a dedicated email marketing tool. If you go over Gmail's send limits or Gmail decides that you're sending spam you could end up having your email account restricted or even blocked completely.
To avoid problems, we recommend following the usual email best practices.
If you send unsolicited emails to dozens of people at a time using Campaigns it is likely that quite a few of those people will mark your emails as spam, and that Google will take anti-spam measures against your account.
Campaigns is a personal emailing tool and isn't a substitute for dedicated email marketing tools that can send email marketing campaigns to 1000's of people.