Yes, email tracking is ethical if you use it ethically. As any other technology email tracking can be used in many different ways and the ethics depends on how it is used. We encourage to use Mailtrack ethically.
Normally benefits of email tracking are focused in the sender, but the truth is that email tracking can also be good for the recipient. Mailtrack detects when communication is broken (an email has not been opened) and gives the sender the opportunity to restore the communication. If the nature of that communication is legitimate, then restoring it helps both sides. For example, when an important message for the recipient has not been opened, the sender can call the recipient or find other ways to contact him. Another example, a not opened commercial message is a sign from the recipient that he is not interested in the service, so the sender know that doesn't make sense to insist selling it.
There are certain tracking practices which are legally, but ethically dubious and could be classed as spying due to the lack of opt-out options, such as location / IP tracking. For that reason Mailtrack does not include these functionalities.
Email tracking is ethical as long as it isn't an annoyance (either to you or the person being tracked). If you think someone will be annoyed to find out that you are tracking the emails you are sending them then don't send them tracked emails. For example, if you are using email tracking to spy on and harass your ex-partner, for example, then no, it isn't ethical.
Incidentally, almost everything we do online these days is tracked. Recipients concerned about email tracking can opt-out quite simply by not allowing images to be displayed in the emails they receive (which is the most effective way of not being tracked by Mailtrack or any other email tracking tool on the market).
Normally benefits of email tracking are focused in the sender, but the truth is that email tracking can also be good for the recipient. Mailtrack detects when communication is broken (an email has not been opened) and gives the sender the opportunity to restore the communication. If the nature of that communication is legitimate, then restoring it helps both sides. For example, when an important message for the recipient has not been opened, the sender can call the recipient or find other ways to contact him. Another example, a not opened commercial message is a sign from the recipient that he is not interested in the service, so the sender know that doesn't make sense to insist selling it.
There are certain tracking practices which are legally, but ethically dubious and could be classed as spying due to the lack of opt-out options, such as location / IP tracking. For that reason Mailtrack does not include these functionalities.
Email tracking is ethical as long as it isn't an annoyance (either to you or the person being tracked). If you think someone will be annoyed to find out that you are tracking the emails you are sending them then don't send them tracked emails. For example, if you are using email tracking to spy on and harass your ex-partner, for example, then no, it isn't ethical.
Incidentally, almost everything we do online these days is tracked. Recipients concerned about email tracking can opt-out quite simply by not allowing images to be displayed in the emails they receive (which is the most effective way of not being tracked by Mailtrack or any other email tracking tool on the market).