Mailtrack lets you track if someone opened an email you’ve sent them. What is Mailtrack?
But what exactly is email open tracking and how does it work?
What is email open tracking?
Email open tracking is the process by which you can monitor if someone opened an email. It is particularly useful if you need to follow-up with someone about a job application, for example, or chase up a sales lead.
How does email open tracking work?
In the case of Mailtrack, we use pixel-based tracking.
When you send an email, Mailtrack automatically adds a tracking pixel (a really small image) to that email. Then, when it is opened the tracking pixel is downloaded and sends a call to our servers to let us know the mail has been opened.
Google Workspace does offer a read receipt option, but they're limited to Google's customers, and their concept and technology are extremely limited. This is how Outlook tracks email opens but it’s a lot less reliable than pixel-based tracking. Read receipts rely on the recipient accepting the email return receipt, which is not always guaranteed.
Tracking email opens with Google Analytics also works using tracking pixels but the tracking process is a lot more complicated and time-consuming. If you’re looking for ease and simplicity you're better off using a dedicated email tracking solution like Mailtrack.
Tracking email opens in Gmail
If you’d like to track email opens in Gmail then obviously we’d recommend Mailtrack 🙂.
Once you’ve installed Mailtrack on your browser, we’ll let you know when someone opened an email by adding 2 green check marks next to that email in your sent mail folder.
How to track email opens with Outlook
If you’ve decided against using Outlook’s read receipt feature and want a more reliable way to track email opens, then Mailtrack can help.
While Mailtrack is a Gmail add-on, you can also use it to track emails for other email services such as Outlook providing you reroute them through Gmail. Learn how to synchronize your account with Gmalify for email tracking in Outlook.
Learn more about Mailtrack
Did you find this article useful? If so, these resources might be of interest to you too:
- Install Mailtrack on your computer - Learn how to add Mailtrack to your Gmail account with this step-by-step guide.
- How to send your 1st tracked email message - Mailtrack is easy to use but if you're unsure how to start sending tracked emails this article tells you all you need to know.
- How Mailtrack's click tracking feature works-If you've already upgraded your Mailtrack, you can see when people have clicked on the links in your emails. This article explains how our link click tracking feature works and how to use it.